|
 Doctors Vision Center taps Howard, Merrell & Partners Advertising as Agency of Record
Raleigh, NC -- February 4, 2003 - Doctors Vision Centers announced today that they have selected Howard, Merrell & Partners as their first agency of record. The new assignment, effective immediately, includes development of a television advertising campaign for this rapidly expanding group of optometrists. Explaining the decision, Sandy Clingan Smith, Vice President of Marketing for Doctors Vision Centers, said, "We chose Howard, Merrell & Partners because they offer an exceptional creative product, coupled with uncommon research credentials, and a long record of producing extraordinary results."
Commenting on the assignment, Mac Merrell, CEO at HM&P said, "We are happy to be working with Doctors Vision Center. Our research shows that many of the companies in this arena are competing for the same space, so it is a huge opportunity to bring Doctors Vision Center’s unique brand message to eye-care patients throughout the Southeast who can benefit from the great professional care their doctors offer."
Doctors Vision Center began in Greenville, NC with one eye-care professional and has grown to a group of 85 independent optometrists operating in 4 states in the Southeast-- North Carolina, South Carolina, Virginia, and Tennessee. The company focuses on all aspects of vision care, including treatment for eye disease and injury, , complete contact lens and eyeglass services, and special programs for industrial safety, nursing homes and visual learning.
Howard, Merrell and Partners is a member of the Interpublic Group (NYSE: IPG). The agency specializes in branding and advertising for Fortune 100 companies as well as regional marketers. Interpublic is the leading global marketing and advertising company.
|
Back to EyeAmerica News Main Page
